Post by account_disabled on Mar 2, 2024 13:12:39 GMT 1
The more efficient the B2B sales processes are, the more results are obtained in terms of return on investments and turnover; for a company, knowing the mechanisms and strategic elements that make sales performance effective in achieving objectives is the key to success. During this article we will delve into the merits of the analysis tools made available by HubSpot Sales Hub to track performance and activities, offering the sales department accurate data from which to update the roadmap . B2B sales: why shouldn't the role of reports be underestimated? The activity analysis and monitoring phase is the true added value of a B2B digital strategy, because it allows us to highlight the important insights on which to base the action plan. Conducting analyzes periodically helps to highlight the most important metrics, evaluate priorities and objectives and consequently improve sales performance . Furthermore, the analysis results provide solid guidelines for the team to increase collaboration with other departments and achieve efficiency at multiple levels. Download the ebook We have identified 4 reporting tools offered by HubSpot, particularly
suitable for the sales team and B2B sales processes. 1) Results obtained from interactions This analysis window focuses on interactions and, in particular, on the results obtained from traffic sources; the fundamental assumption to start from is that not all traffic sources can generate the same results and, for this reason, the HubSpot Sales Hub traffic analysis tool classifies each channel – with precise metrics and data , continuously updating them. The aim is to highlight the best opportunities for interaction, so as to channel the team's energies Australia WhatsApp Number Data towards the most profitable activities; this does not mean that the less attractive channels for the public should be abandoned, on the contrary, it is necessary to feed them with innovative strategies and actions to make them equally effective. The Hub dedicated to B2B sales offers some functions to investigate the buyer funnel and thus identify any holes in the strategy - which may concern, for example, the content or the buyer's journey - and which make the progress of the activities not
very progressive. 2) About enrolling contacts in a sequence This feature is very useful for automating the process of converting a lead and obtaining data on the engagement rate generated. Let's take a step back: what does it mean to register contacts in a sequence? With HubSpot Sales Hub, it is possible to enroll contacts in so-called sequences – i.e. automated processes – with the aim of segmenting the database, sending specific and personalized communications. The advantage of this activity is being able to increase the response rate of users and, consequently, business opportunities . Within sequences, contacts mature and can transform into MQLs, under the supervision of a system that monitors - through reports and analysis - the effectiveness of workflows, interactions and actions. With the Sales Hub sequences, the sales department that will handle the SQL contact conversion process can trace the most important information that will help them identify the most suitable touchpoints and arguments for establishing contact with the potential customer. 3) The Deals function associated with the salesperson HubSpot provides sales with a very interesting
suitable for the sales team and B2B sales processes. 1) Results obtained from interactions This analysis window focuses on interactions and, in particular, on the results obtained from traffic sources; the fundamental assumption to start from is that not all traffic sources can generate the same results and, for this reason, the HubSpot Sales Hub traffic analysis tool classifies each channel – with precise metrics and data , continuously updating them. The aim is to highlight the best opportunities for interaction, so as to channel the team's energies Australia WhatsApp Number Data towards the most profitable activities; this does not mean that the less attractive channels for the public should be abandoned, on the contrary, it is necessary to feed them with innovative strategies and actions to make them equally effective. The Hub dedicated to B2B sales offers some functions to investigate the buyer funnel and thus identify any holes in the strategy - which may concern, for example, the content or the buyer's journey - and which make the progress of the activities not
very progressive. 2) About enrolling contacts in a sequence This feature is very useful for automating the process of converting a lead and obtaining data on the engagement rate generated. Let's take a step back: what does it mean to register contacts in a sequence? With HubSpot Sales Hub, it is possible to enroll contacts in so-called sequences – i.e. automated processes – with the aim of segmenting the database, sending specific and personalized communications. The advantage of this activity is being able to increase the response rate of users and, consequently, business opportunities . Within sequences, contacts mature and can transform into MQLs, under the supervision of a system that monitors - through reports and analysis - the effectiveness of workflows, interactions and actions. With the Sales Hub sequences, the sales department that will handle the SQL contact conversion process can trace the most important information that will help them identify the most suitable touchpoints and arguments for establishing contact with the potential customer. 3) The Deals function associated with the salesperson HubSpot provides sales with a very interesting
